When you hear cheerful, cheerful sounds echoing from Concourse B at Denver Worldwide Airport this season, it is simply Santa and some dozen of his closest pals.
“You see a whole lot of Christmas pop-up bars in downtown areas, and after we have been speaking final yr about promotions, I assumed: Why not attempt that on the airport?” mentioned Stacey Stegman, senior vice chairman of communications. and Advertising at DIA. “It makes a whole lot of sense as a result of it is the place individuals spend a whole lot of time through the holidays.”
Santa’s Layover, because the bar is named, will take over B Concourse’s Lounge 5280 Wine Bar beginning in the present day, November 19, and operating by means of January 6, 2025, with seasonal choices geared toward lowering the nervousness of vacation journey. The child-friendly setting will function festive craft cocktails, holiday-inspired meals, a sizzling chocolate bar and “shock appearances by acquainted vacation characters” together with Santa, Stegman mentioned.
The Lounge will donate $1 from each buy, as much as $5,000, to the Make a Want Basis. This implies you possibly can drink your Polar Expresso Martini, Rumpumpum Punch or Muletide Carol with extra confidence.
“We’re very curious to see who will come there,” she mentioned. “There are nice issues within the house for teenagers, with costumed characters passing by,” in addition to static shows of Santa Claus, elves, reindeer, Scrooge and the Grinch.
Lately the airport has featured Dickens-style wandering carols and dwell piano enjoying in the midst of the grand corridor. It has additionally seen success with different inventive promotions, corresponding to a speaking determine sculpture — a showcase for DIA’s common public artwork assortment, particularly the “Notre Denver” sculptures — a sports activities trivia night time the place Peyton Manning made a shock look, and goat yoga. Mixed with the vary of unusually good eating places at Doha Worldwide Airport, it creates one thing of a tradition of self-sufficiency, she mentioned.
“Our live performance season (within the outside area, also referred to as Live shows on the Fly) has drawn extra individuals from the group than vacationers,” Stegman mentioned, noting that roughly 800 or so individuals confirmed up for every present.
“Everyone knows that vacation music and vacation decorations put you in temper and assist carry your spirit, and we would like individuals to be ok with their expertise right here,” she mentioned. “It is speculated to be a change of tempo, which is nice.”
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